Summary

Strategic and creative Marketing & Communications Specialist with over a decade of experience driving digital engagement and brand growth. Proven success leading cross-functional marketing campaigns, managing digital content ecosystems, and producing emotionally resonant, culturally driven storytelling.

Adept at using SEO, data analytics, and social media strategy to scale impact and visibility. Passionate about empowering diverse communities through content that informs, inspires, and connects.

Download CV

Area of Expertise

Digital Marketing Strategy Social Media Management & Campaign Planning SEO & Web Content Optimization Community Engagement & Brand Storytelling Email Marketing & Paid Advertising Data Analysis & Performance Tracking Video Production & Editing Influencer & Partnership Marketing

Software & Tools

Shopify WordPress Canva Adobe Creative Suite (Photoshop, Illustrator)

Google Analytics Meta Business Suite Facebook Ad Manager Google Ad

Hubspot, Klaviyo Mailchimp SEMrush Omisend Google Search Console

Microsoft Office Suite Slack Salesforce Salesloft Asana

Soft Skills

Creative Problem-Solving Cultural Awareness & Sensitivity Strong Written & Verbal Communication Leadership & Team Collaboration Adaptability & Self-Motivation Strategic Thinking

Profession Experience

Independent Contractor | Digital Marketing Consultant

Designed full-funnel digital strategies for multicultural small businesses, boosting client engagement by 200%.
Increased website traffic and search visibility using SEO tactics, Google Analytics insights, and A/B testing.
Built content calendars, managed social media (Instagram, Facebook, TikTok), and created branded graphics and video content.
Successfully ran paid campaigns using Google Ads and Meta platforms to drive traffic and conversions.
Developed and optimized e-commerce websites using Shopify and WordPress.

May 2024 - Present

Comcast (Corporate) | Sr. Customer Success Manager

Sept 2022 - Dec 2024

Spearheaded digital communication workflows to improve client engagement, reducing response time by 75%.
Collaborated with marketing teams on equity-focused campaigns that increased conversions by 20%.
Managed key B2B client accounts and provided digital marketing solutions aligned with business goals.
Utilized CRM platforms and analytics tools to monitor performance and drive client success.

Verizon (Corporate) | Account Manager

Dec 2014 - Feb 2021

Led strategic marketing efforts that resulted in exceeding revenue targets by 15–30% year over year.
Trained over 50 team members on customer engagement tools and digital communication best practices.
Developed and implemented customer-focused marketing plans to improve retention and satisfaction.
Managed territory sales and implemented data-driven outreach strategies to improve results.

Education & Certificate

University of Washington

Bachelor of Arts, Business Administration

Coursera

Bates Technical College

Google Digital Marketing and E-Commerce Professional Certification

Licensed Professional Stylist

Community Involvement & Collaboration

Seattle Mariners Partnership

Partnered with the Seattle Mariners to offer free haircuts during game-day events, raising awareness for Puerto Rico disaster relief.

Suicide Prevention Walks

Walk yearly with my family in suicide awareness events, raising funds and visibility for suicide prevention in honor of loved ones.

Multicultural Small Business Support

Created and managed a digital platform amplifying local brick-and-mortar BIPOC businesses through SEO, content, and strategy.

Youth Mentorship Through Content

Developed content for Seattle youth sports programs focused on visibility, mentorship, and empowerment in underserved communities.